THE BEAR ESSENTIALS!
A PROFILE OF RUPERT BEAR
On November 8, 1920, one of the most enduring and well-loved children’s characters in British fiction made his first appearance in the Daily Express. In the loving hands of creator Mary Tourtel, Rupert and the timeless world of Nutwood introduced children to a world of fairies, wizards, unicorns and adventure.
In 1935 the Daily Express decided that there were enough Rupert adventures to collect them all together in one volume, making an annual. During the height of Rupert’s popularity in the 1950’s sales of the Rupert Annual topped 1.7 million. Today the Rupert Annual is still one of the top ten annual titles sold. Rupert’s adventures in the Daily Express continue up to this day and in 2005 he will celebrate his 85th anniversary.
The original character of Rupert was moulded to suit a basic narrative pattern whose shape and psychological intention has not changed over the years. The story of a child venturing from a safe home to a wider world and returning safely is fundamental in many children’s stories.
Rupert enjoys a safe, cosy home life. He has doting parents who are supportive of him in everything that he does, no matter how daring or dangerous, and who only get mildly anxious when he comes back late from one of his expeditions. Rupert is the ideal son, obedient, considerate, and warm hearted with a natural curiosity and an anxiety to please everyone. But just like any other child of his age (7-8 years) he can be vulnerable, get upset and reduced to tears.
Early Rupert stories were rooted in fairy tales, nursery rhyme and legend. His adventures took place either in a fairy tale world of talking animals, magicians and monarchs, or in a world of chivalry where knights rode noble steeds and very much fitted into the writing genre of 1920’s children’s books. However, the story lines have moved with the times and those fairy tale worlds have now given way to more adventurous ones where Rupert may also meet pirates, crooks and smugglers.
Rupert has a vast array of friends and mentors, Bill Badger, Edward Trunk, Podgy Pig, Willie Mouse, the Rabbit Twins, the Fox brothers, dragons, magicians, fairies, imps, elves, unicorns and wizards all play their part.
Animation history
In 1970 ITV began transmitting an animated puppet version of Rupert for afternoon children’s viewing, and the series eventually reached more than 150 episodes during the next seven years. Note: these shows have not been broadcast for many years and cannot do so without the permission of Express Newspapers.
The most satisfying and delightful spin-off from the printed page was Paul McCartney’s animated ‘Rupert and the Frog Song’ which won a British Academy of Film and Television Arts award, as well as another place in the charts for McCartney, who composed and performed the accompanying song. It is this, the most beautiful of animation techniques and artistry, that brought Rupert to a new generation.
Subsequently a broadcast and merchandising deal was signed with the Canadian animation house, Nelvana, to produce 65 half-hour episodes for television. In 2003 all the rights returned to Express Newspapers.
Rupert has been delighting generations of children for over 80 years. The annuals, television shows and Paul McCartney’s tribute gives a taste of the breadth of the little bear’s popularity. Children all over the world love magic and mystery with a hero they can relate to. Rupert is that hero. Nutwood holds the magic and mystery. So, just like Thomas the Tank and Winnie the Pooh before him perhaps it is time for Rupert to move into the limelight.
Rupert Bear Profile
Age: 7-8 years old
Parents: Mr and Mrs Bear
Best Friend: Bill Badger
Favourite clothes: Yellow checked trousers, red jumper and yellow checked scarf
Address: Nutwood Village, England